Stratitude – Campaign Manager vacancy in Johannesburg, Randburg June 2018

 

Remuneration: R16000 – R22000 per month Cost to company
Location: Johannesburg, Randburg
Education level: Degree
Job level: Mid
Type: Permanent
Company: Stratitude

 

Job description

To drive campaigns focused on sales and customer engagement communication for the agency’s loyalty programme clients. The successful candidate needs a thorough understanding of digital and mobile marketing focused on response driven/call to action tactical campaigns. Hands-on direct marketing experience is a must. The candidate should also have worked with B2C brands.

Please do not apply if you have not regularly worked on an email & SMS distribution platform (e.g. Everlytic or MailChimp) AND set up, administered and reported on social media campaigns. The ability to drive and assemble multichannel (sms, email and social) campaigns is essential.

More specifically, the job requirements are as follows below.

Member acquisition/sales campaigns:

  • Conceptualise sales-driven campaigns and brief creative team on campaign development
  • Implement sales campaigns aimed at securing memberships
  • Generate leads for sales conversion in the lifestyle club space
  • Conceptualise and manage member reactivation initiatives (selling to ex-clients)
  • Conceptualise and manage warm-up sales initiatives
  • Use of social media channels to drive sales (hands-on knowledge of platforms)
  • Use of direct marketing channels to drive sales (hands-on knowledge of platforms)
  • Implement and manage the sale of new products and services

Member retention/response-driven campaigns:

  • Drive member engagement and interaction for membership programmes
  • Coordinate and manage direct marketing campaigns
  • Organise and monitor tactical marketing initiatives
  • Use of social media to engage with customer database daily
  • Use of direct marketing channels to engage with customers

Broader expectations:

  • Ensure that brand guidelines are adhered to in all brand extensions
  • All campaigns are executed with speed and quality
  • Our clients expect multiple, high volume campaigns – highly targeted and quickly executed

 

Requirements

  • Direct marketing experience
  • Experience in sales-driven campaigns essential
  • Understanding of conceptualisation, management, implementation and monitoring of direct marketing campaigns against customer statistics
  • Comprehensive experience in direct marketing
  • Matric plus tertiary qualification
  • In depth knowledge of social media platforms
  • Experience in holistic digital marketing (mobile understanding is imperative)
  • Proficiency in MS Office (Excel skills a non-negotiable)
  • Strong ability to work with numbers and analyse campaign success/failure
  • Verbal and writing skills
  • Strong evaluation and analytical skills
  • A strong ability to work efficiently without ongoing guidance
  • Ability to brief creative teams on campaign conceptualisation and response-driven marketing campaigns

 

 

Apply by email
Nic Baker
nic@stratitude.co.za




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